Netflix Debunks Exit Rumors, Reaffirms Support for Nigeria’s Creative Economy

Global streaming giant Netflix has refuted reports suggesting it is exiting Nigeria. Concerns were raised following widespread but unverified rumors that the company planned to withdraw from the country.

Responding to the speculation, Netflix, through its public relations partner Hill & Knowlton Strategies, categorically denied any intention to leave Nigeria.

Edafe Onoriode, Group Account Director at the PR firm, emphasized Netflix's dedication to supporting Nigeria’s creative industry. “We are not exiting Nigeria. We will continue to invest in Nigerian stories to delight our members,” Onoriode stated.

The rumors gained traction after statements attributed to renowned Nollywood filmmaker Kunle Afolayan surfaced online. In the viral claims, Afolayan reportedly alleged that Netflix had canceled several previously commissioned projects in Nigeria, adding fuel to the speculation.

Netflix, which has been active in Nigeria since 2016, remains a significant player in the local creative economy, fostering storytelling that resonates with audiences both locally and globally.

With this clarification, the streaming platform reassures its commitment to developing and showcasing Nigerian talent to its international audience.